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[summer fashion 2021]Ralph Lauren And The Great Return Of American Menswear In Summer 2021

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  Polo Ralph Lauren Classic Fit Soft Cotton Crewneck T-Shirt $49.50 www.RalphLauren.com Polo Ralph … [+] Lauren Stretch Chino Pant $98.50 www.RalphLauren.com

  Photography by Macrae Marran/POLO Ralph Lauren

  At the dawn of a new style horizon, there is something to be said for clothing that doesn’t “look” right. In America today, and sadly enough, there seems to be an abundance of outlandish apparel and accessories available to male consumers. These offerings have flooded the retail market with obnoxious items that seemingly move men out of their comfort style zone and into unchartered distasteful territory.

  I’ll be the first to say it; there is not only nothing wrong for a man to dress like a man, but more importantly, it is the way you should be dressing. Let’s just say it works well in alignment with the rules of fit, balance and proportion- not to mention the male anatomy.

  In the new system, the success of menswear will stem more from the ability to create needs rather than chasing flamboyant trends or even pre-existing styles. Let’s face it, there are subtle ways to dress well without wearing a floral-printed jacket and matching pants— just because the trendy fashion publications and retailers are promoting these items to create a style direction that is tasteless.

  Allow me to be blunt: when you dress foolishly, others will perceive you as a fool. More to the point, odds are, you will not be comfortable wearing those types of garments. In my opinion, men should not be wearing floral-print matching suits….ever. Just my opinion but trust me, I am right. Good. Now then, let’s move forward.

  Polo Ralph Lauren Lightweight Linen Shirt $110.00 www.RalphLauren.com Polo Ralph Lauren Straight … [+] Fit Linen-Blend Pant $125.00 www.RalphLauren.com

  Photography by Macrae Marran/Polo-Ralph Lauren

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  Please hear me out, All too often I find myself cringing at the site of well-established men wearing bad fashion. It is such a waste of presenting dignified and mature character. You want to appear well-dressed as well as being up-to-date. Being up-to-date means wearing new product offerings. Each season, styles, colors, cuts and even fabrics change. All too often, in the summer, I witness men wearing faded-out and stained polo shirts and shorts. Or even worse, when I see a man over 40 years old wearing ripped jeans. Plain and simple; it looks sloppy. Those years have passed. Kiss it goodbye as it does not make you look cool but rather makes you look silly.

  At this juncture, America inaugurates a new chapter that seemingly breathes life back into a place that has been frozen in time for the last sixteen months or so. Thankfully, this Summer 2021 marks a pronounced return toward a cleaner, more refined and relaxed elegance that allows room for your style and your interpretation. Moving forward, successful leaders in the menswear industry will be more focused on interpreting their own brand values along with the creation of new products and new customer experiences.

  Polo Ralph Lauren Cotton Crewneck Sweater $148.00 www.RalphLauren.com

  Photography by Macrae Marran/Polo-Ralph Lauren

  Ralph Lauren Corporation started in 1967 by making men’s ties. The following year (thanks to his great interest in sports), Lauren named his first menswear collection “POLO” – a name that signifies American culture in strength, sport, style and family values. A further expression of the brands passion for American lifestyle continues to preserve and evolve the nations emotions, successes and family memories.

  These aforementioned subjects have marked the heritage of the luxury fashion house. Here, model Maverick LaRue from vnymodels.com portrays the power to interpret the unique qualities that reinstate men’s clothing for the new generation derived from the culture expressed by POLO Ralph Lauren. For me, this is the way American men should dress. It evokes a positive feeling of freedom and a great future ahead.

  Polo Ralph Lauren Polo Knit Suit Jacket $398.00 www.RalphLauren.com Polo Ralph Lauren Classic Fit … [+] Soft Cotton Crewneck T-Shirt $49.50 www.RalphLauren.com Polo Ralph Lauren Stretch Chino Pant $98.50 www.RalphLauren.com

  Photography by Macrae Marran/POLO Ralph Lauren

  Although predicting a return to refinement sounds delightful, it is necessary to design a contemporary reinterpretation that not only highlights authentic simplicity that is part of the Ralph Lauren legacy, but rather embraces a vision of modernity to offer responses to a highly-educated and inquisitive customer. The brand conveys a joyful prestige in being American by playing with stylized architectural codes and modified design inspired by none other than great American lifestyle. Even Ralph Lauren stores gives energy to these perspectives by displaying celebratory photographs, souvenirs, and family-style memorabilia that reveal the American spirit of adventure.

  Polo Ralph Lauren Classic Fit Soft Cotton Crewneck T-Shirt $49.50 www.RalphLauren.com Polo Ralph … [+] Lauren Stretch Chino Pant $98.50 www.RalphLauren.com

  Photography by Macrae Marran/Polo-Ralph Lauren

  Men’s Polo combines Ivy League classics and time-honored English haberdashery with downtown styles and all-American sporting looks in sportswear and tailored clothing. In a sense, Polo Ralph Lauren has revisited contemporary style of the past into the flavors and designs of the present and the future. Ralph Lauren has mastered balancing comfort and taste to celebrate the delight in being American by focusing on traditional and decorative design in the spirit of conquest.

  New for Summer 2021, Polo Ralph Lauren launches The Hoffman Collection, a limited-edition capsule of Hawaiian-style prints inspired by the personal archive of surf legend Walter Hoffman. Within the synthesis of creativity, design and industry, Polo Ralph Lauren has distanced itself from the fashion cults and built upon acquiring a masculine sensitivity by playing closer attention the great American landscapes ingrained in our minds and passed on from generation to generation.

  After serving at Pearl Harbor in the early 1950’s—where he was a member of both the U.S. Navy surf and swim teams—Hoffman began to sell tropical-print fabrics through his family’s textile business. Over time, Hoffman helped pioneer the popularity of the traditional “aloha” shirt, which eventually formed the foundation of modern surf wear.

  Polo Ralph Lauren Hoffman Print Swim Trunk $148.00 www.RalphLauren.com

  Photography by Macrae Marran/POLO Ralph Lauren

  Taking direct inspiration from Walter Hoffman’s original “aloha” shirts, the limited-edition Hoffman collection includes men’s apparel and accessories. Matching camp shirts, shorts, and canvas sneakers were exclusively developed in three original floral patterns from the Hoffman archives: South Pacific Floral, Coconut Grove Floral, and The Big Kahuna. Unique and colorful, each item in the collection is listed with the quantity produced to highlight its highly limited production.

  Today, American men expect fashion to offer everyone the possibility to get multiple use out of the item(s). For example, clothes must be versatile enough to wear to work, an event or even out on the weekend- in the glorious Hamptons. And rightly so. Now is the time to display a new vision and a new way of bringing American menswear to life.

  At this time of great division in the nation, where many ideals are polarized to extremes, there will be a place for people who cherish a sense of belonging and where family and friendliness unite people. I take pride in the accomplishments of American menswear.

  Polo Ralph Lauren Cotton Crewneck Sweater $148.00 www.RalphLauren.comPolo Ralph Lauren 9-Inch … [+] Stretch Classic Fit Chino Short $79.50 www.RalphLauren.com

  Photography by Macrae Marran/POLO Ralph Lauren

  In short, the fashion system has changed due in part by the overreaching constraints that menswer has undergone and cultivated over the last sixteen months. To restore menswear in America, is to develop style modernity and infuse it with a new identity. At Ralph Lauren, tradition is a focal point but modernity is the identity marked in the familiar territory revisited in modified style. It’s a new experience that is attentive to social and cultural developments in menswear.

  Polo Ralph Lauren The Iconic Mesh Polo Shirt $95.00 www.RalphLauren.com

  POLO Ralph Lauren

  Upon interpreting the brands values, the Polo Ralph Lauren collection in summer 2021 customers can easily notice fresh applications on many surfaces and materials- from casual beach wear to more sophisticated pieces such as sports jackets and trousers Undertaken with craftsmanship and communicative joy, the collection is a friendly response to a year of family separations as well as an invitation to share our strength and pride in our American heritage.